QINGDAO ALLIANCE SUPPLY CHAIN CO., LIMITED, formerly known as Hengwang Machinery, has officially completed brand upgrade and name change, marking a new chapter in its global supply chain business for mining equipment, construction machinery and industrial conveyor products.
Headquartered in Qingdao — one of China’s most important international port cities and logistics hubs — the company enjoys unique geographical advantages with convenient sea, air and land transportation, ensuring efficient and cost-effective delivery to customers worldwide.
With over 20 years of industry experience, Alliance Supply Chain focuses on underground LHDs, mining trucks, wheel loaders, belt conveyors and spare parts, serving mining, quarrying, tunneling and infrastructure sectors across Asia, Africa, Europe and the Americas.
In the context of 2026’s booming mining machinery export market and continuous growth in global demand for high-quality Chinese equipment, the company will further optimize its supply chain integration, strengthen quality control, and provide one-stop procurement, logistics and after-sales support for global partners.
“Our rebranding represents not only a name change but a strategic upgrade: from a traditional machinery supplier to a global professional supply chain service provider,” said the company’s management. “We will uphold the principle of Quality First, Customer Oriented, and work with global clients to create greater value.”
